I help technology businesses make sense of complex markets and turn that clarity into practical growth work.

An independent publication and the working notebook behind the consulting practice. Three running threads: Strategy & Insights, GTM & Growth, and Ecosystems.

Most market writing is either too high-altitude to act on or too narrow to learn from. The space in between is where most operators actually work.

Three years of essays, framed around a few recurring ideas. Every piece is written to be reusable in client work.

I can hold a clear point of view across a body of work, not just one piece at a time.

An organised view of national AI programs and the actors behind them, kept current and structured the same way over time.

Sovereign AI is being announced faster than it is being understood. Builders, investors, and policy teams need a map rather than another news feed.

Designed the underlying model, built the signal pipeline that feeds it, and curated the entries. 130+ programs across 50+ countries today, with 190+ convenings tracked through 2026.

I can take a fast-moving field and turn it into something a team can keep using.

A single partner program with consistent enablement, incentives, and joint plans, run across countries that did not look much like each other.

Services have to feel coherent to customers even when the partner doing the work is local. The program had to hold that together.

Designed the program, ran the cross-functional team behind it, and led the $750M services and SMB channel. Two consecutive years of growth, with 40% year-on-year in high-value services.

I can carry a partner program from design through to a real P&L.

Two partner programs, Seed for Speed and Power Up for Partners, built around propensity-to-buy models and intent signals, plus a Digital First partner engagement model.

Partner-led growth was uneven across the region, and good data inside Dell was rarely reaching the partners best placed to act on it.

Designed the programs, worked them with the regional SVPs, and ran the joint plans with partner CXOs. The two programs contributed an estimated $40M in incremental annual revenue.

Partner-led growth is most useful when it is treated as a continuous practice rather than a sequence of campaigns.

A short concept paper sketching what an AI copilot for B2B partner work could look like, grounded in how channels, programs, and partner economics actually fit together. The piece works through a data model and the questions a useful copilot would have to answer.

I can think clearly about what AI in this domain should actually do, before there is a product to talk about.

An end-to-end channel route-to-market design for a $200M HPE Managed Services line: who to sell to, which partners to recruit, how to enable them, and how to sequence the launch alongside HPE's existing partner business.

I can design a new route to market that the existing sales and partner organisations will actually run.

Independent advisory and implementation work for Workday, Google Cloud and Google Ads, Schneider Electric, and a number of SaaS and cloud scale-ups. Partner program design, demand generation, and seller and partner enablement at regional and global level. Recent work includes a gamified learning program for a Fortune 500 client.

Long operator experience translated into useful outside help.